Wimbledon // Characters and Animation
An infographic, but animated. An Animagraphic. Is that a real term? You cannot be serious (ahem).
This job was supposed to be a simple bit of motion, to demonstrate to investors the in-depth understanding Wimbledon has about its audience. But pie charts are dead boring, so I turned it into a fun project to bring much more life to the data. I created a bunch of characters, based on the people around me while I was working with on the project. Some of them know, some still don’t…
Big thanks to Gabby Logan for the voice over (she’s not one of the characters) – she nailed it on take one but was gracious enough to do an extra couple, just in case.
I proactively expanded the project, designing a set of Top Trumps for the client to use as a fun leave-behind after each presentation.
