Wileyfox // Swift 2 Launch Films
As creative lead on the account, I developed a concept to make the most of a super-tight budget. By taking quick portrait shots of everyday people on the street to dramatise the features of the new Wileyfox Swift 2. The stills were then edited together, stop frame style, as a fast-paced campaign of social films for Ogilvy, each concentrating on one of the selling points of the new Wileyfox Swift 2; Fast Charging, Fingerprint Recognition, Beautiful Design and Dual SIM.
We enlisted the photographic (and relentless-wooing-of-total-strangers) talent of Charlie Clift for a single day of shooting.
Everyone got into the spirit of the day, leaving us in the enviable position of struggling to get a shortlist for the final films – we took portraits of 77 people in Shoreditch on that one-day shoot – see everyone we shot in the compilation below.
