Sensodyne // Social Campaign
The brief was to bring to life in an engaging way how Sensodyne can help people with sensitive teeth.
We all know one main cause of sensitivity comes from food and drink that’s either really hot or really cold. But the interesting part of the research for us was it showed people actually using coping mechanisms, rather than just dealing with the problem.They leave their coffee to go rank and tepid, let their beer warm up to room temperature and let their ice cream to melt into mush.
We shot a series of mesmerising reverse-stop-frame films at Packshot Factory, demonstrating the benefit of using Sensodyne by showing ‘trigger’ food and drink coming back to life again. The videos ran across various formats on Instagram, Facebook and YouTube.
