NFL // GamePass EU Campaign
For American Football fans in Europe, NFL Game Pass is everything they need to stay immersed in the sport they love.
Our brief was two-fold. Produce a TV ad enforcing the emotional benefit to having NFL Game Pass – to be broadcast on a host of sports channels across Europe as well as at the International Series games at Wembley and Twickenham. The wider campaign included vertical video for social, a 'Learn More' film, hundreds of programmatic banners and Madden game inserts, as well as concepts for more activity to dramatise the excitement of the sport.
A few vertical video edits below – click the image to play them.
