National Grid // COP-26 Film
A really tight budget job to create an impactful campaign, including a film to be shown at COP-26. Sometimes hard-hitting isn’t necessarily hitting hard. The calm pace to this film was intended to magnify the truth, give gravitas to the true concerns of real people, while projected colours give the film a standout look which could be carried across posters and social. As benefit National Grid brings is revealed, their expressions lighten and relevant projected film takes over.
The film was created to run on screens at Cop-26 in Glasgow, drawing people in as they passed by with its stylised, beautiful look – a complete contrast in a very corporate events arena.
