MICROSOFT // Work × Life Film
Taking the lead from the way sports and fashion brands approach collaboration, we devised Work × Life. The ultimate collaboration.
This concept was pre-COVID, which has only accelerated the need for work / life balance. Microsoft gives people in business the hardware and software to let your work and life weave seamlessly together.
We saw the work of director Ian Derry and loved the beauty of his film Johanna, it was a no brainer to get him involved in this project as we really wanted it to feel like honest, beautiful story-telling – we really believed he could bring this to life and deliver something very different, very watchable.
The results for the film were astonishing. With 29 million LinkedIn impressions across 11 European markets, we achieved a Click Through Rate of 41%. That’s HUGE. The figure is usually less than 1%.
Also, the expected video completion rate is usually just 2%, but 30% of viewers watched our film right to the very end. Watchable indeed.
This gave Microsoft a cost per lead that was 25% lower than the industry standard, engaged accounts resulted in 2.5 times higher pipeline value and completion of product sales 25 days less than previous benchmarks. Happy clients.
Beyond the film, there was a wider campaign of everything from short cuts of the film and static posts on LinkedIn, leading to Pulse articles on Microsoft’s site. We also developed poster concepts, special DM to high value leads and shot a behind the scenes film.
