ZSL // London Zoo – Adopt A Zoo Concept
Goes without saying the huge impact multiple lockdowns had on everyone. For ZSL, lockdown came plummeting turnover for London Zoo which needed rapid attention to avoid impact on the animals. This is the campaign thought I created for part of the initial presentation from Wunderman Thompson, using shots by Tim Flach. Instead of just adopting an animal at London Zoo, scale it right up and get people to help care for the entire zoo.
Using the animal’s name, crossed out, becomes an education piece about some of the amazing animals they have, while a simple QR code drives people to a super clean UX, mobile-first site. The site quickly unpacks the issues they have, looking after twenty-thousand animals in lockdown, as well as making it fast and easy to donate.
