EE // Christmas Campaign
For EE’s Christmas campaign, we devised the concept of “Gifts for those who really deserve them” across dozens of assets on social platforms and multiple emails – including the above radio ad, embedded in the header of the email, which was harder to do than we thought. We also created a DM pack like a Christmas storybook. All of the Christmas activity was was built around the fact these gifts are for the most special people… unless, of course, they’d be better suited to you?
